Behind the Bricks

From Pieces to Sets: How Our Bricks Are Packed ...
When you open a brand-new brick set and see all the pieces neatly arranged, it’s easy to forget the journey each piece has taken to get there. Today, we’re taking...
From Pieces to Sets: How Our Bricks Are Packed ...
When you open a brand-new brick set and see all the pieces neatly arranged, it’s easy to forget the journey each piece has taken to get there. Today, we’re taking...

Post-Mold Perfection — Laying It All Out
Fresh from the molds, the parts don’t go straight into bags. First, they’re sorted, inspected, and prepared for packing. At this stage, every piece is still being watched. Parts are...
Post-Mold Perfection — Laying It All Out
Fresh from the molds, the parts don’t go straight into bags. First, they’re sorted, inspected, and prepared for packing. At this stage, every piece is still being watched. Parts are...

How Bricks Are Born — The Injection Molding Moment
Before the colors, before the play, before the display — there's this. This is where every AreaX brick begins its life. Heated ABS resin is injected into precision-engineered steel molds...
How Bricks Are Born — The Injection Molding Moment
Before the colors, before the play, before the display — there's this. This is where every AreaX brick begins its life. Heated ABS resin is injected into precision-engineered steel molds...

What Our Bricks Are Made Of: A Look Inside the ...
Ever wonder what gives a brick that satisfying snap? Or why some builds feel smoother, tighter, more precise?At AreaX, it all starts with what’s inside. We use high-quality ABS (Acrylonitrile Butadiene...
What Our Bricks Are Made Of: A Look Inside the ...
Ever wonder what gives a brick that satisfying snap? Or why some builds feel smoother, tighter, more precise?At AreaX, it all starts with what’s inside. We use high-quality ABS (Acrylonitrile Butadiene...