About Us

Bricks that move. Stories that live.

AreaX is a new-generation building block brand driven by the belief that play should be expressive, interactive, and deeply personal. We see building not just as construction, but as storytelling. Every brick holds the potential to spark emotion, trigger memory, and bring imagination into motion.

We create original designs with intricate mechanics that rotate, unfold, and light up. Each set is rooted in cultural inspiration, from iconic animations and global IPs to independent artist collaborations. These are not static models. They are living scenes filled with movement and meaning.

At AreaX, we speak to a generation that values individuality and creative freedom. Our community builds with feeling, collects with purpose, and shares with pride. We make products that connect design with emotion and turn everyday play into a personal experience.

This is where creativity starts to move. This is AreaX.

 

Behind the Bricks

  • From Pieces to Sets: How Our Bricks Are Packed with Precision

    From Pieces to Sets: How Our Bricks Are Packed ...

    When you open a brand-new brick set and see all the pieces neatly arranged, it’s easy to forget the journey each piece has taken to get there. Today, we’re taking...

    From Pieces to Sets: How Our Bricks Are Packed ...

    When you open a brand-new brick set and see all the pieces neatly arranged, it’s easy to forget the journey each piece has taken to get there. Today, we’re taking...

  • Post-Mold Perfection — Laying It All Out

    Post-Mold Perfection — Laying It All Out

    Fresh from the molds, the parts don’t go straight into bags. First, they’re sorted, inspected, and prepared for packing. At this stage, every piece is still being watched. Parts are...

    Post-Mold Perfection — Laying It All Out

    Fresh from the molds, the parts don’t go straight into bags. First, they’re sorted, inspected, and prepared for packing. At this stage, every piece is still being watched. Parts are...

  • How Bricks Are Born — The Injection Molding Moment

    How Bricks Are Born — The Injection Molding Moment

    Before the colors, before the play, before the display — there's this. This is where every AreaX brick begins its life. Heated ABS resin is injected into precision-engineered steel molds...

    How Bricks Are Born — The Injection Molding Moment

    Before the colors, before the play, before the display — there's this. This is where every AreaX brick begins its life. Heated ABS resin is injected into precision-engineered steel molds...

  • What Our Bricks Are Made Of: A Look Inside the Materials That Power AreaX

    What Our Bricks Are Made Of: A Look Inside the ...

    Ever wonder what gives a brick that satisfying snap? Or why some builds feel smoother, tighter, more precise?At AreaX, it all starts with what’s inside. We use high-quality ABS (Acrylonitrile Butadiene...

    What Our Bricks Are Made Of: A Look Inside the ...

    Ever wonder what gives a brick that satisfying snap? Or why some builds feel smoother, tighter, more precise?At AreaX, it all starts with what’s inside. We use high-quality ABS (Acrylonitrile Butadiene...

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